Guides for makers

Pricing and fee guides

Plain-English guides to platform fees and pricing, with every example worked out using the MakerFees calculators.

Fees by country

Pricing guides

How to price candles on Etsy without losing money

A step-by-step way to price handmade candles on Etsy that covers wax, fragrance, jars, heavy shipping, Etsy fees and your time, with a worked example.

How to price handmade jewelry on Etsy

Price handmade jewelry on Etsy with a simple formula that covers metal, findings, packaging, your time, Etsy fees and Offsite Ads, with a worked example.

How to price digital downloads on Etsy

How Etsy fees affect cheap digital downloads, why $3 printables barely pay, and how to price planners, templates and printables for real profit.

How to price stickers on Etsy

Why single stickers barely profit on Etsy, how fixed fees and postage eat cheap orders, and how sticker packs fix it. Worked examples included.

How to price handmade soap on Etsy

Price handmade soap on Etsy so every bar pays: cost per bar, the shipping problem on single bars, and why 3-bar bundles make far more profit.

How to price crochet and knitting on Etsy

Why crochet and knitted items are so hard to price, what a $45 plush really earns after Etsy fees, and four realistic ways to make your time pay.

How to price art prints on Etsy

Price art prints on Etsy with every cost and fee included: printing, sleeves, mailers, your time, and why adding a digital download version makes sense.

How to price print-on-demand on Etsy

What a print-on-demand t-shirt really earns on Etsy after the provider's costs and Etsy fees, the price you need for a 30% margin, and the Offsite Ads trap.

How to calculate your profit margin on Etsy

A simple way to calculate your real profit margin on Etsy, the difference between margin and markup, and what a healthy margin looks like for handmade sellers.

Wholesale vs retail pricing for makers

The classic maker pricing formula (cost × 2 for wholesale, × 2 again for retail), what it means for your Etsy prices, and when to bend the rule.

Platform comparisons

Etsy tools

Etsy fees