Pricing guides · Updated October 2026
How to price art prints on Etsy
Prints are light and cheap to post, so they can be very profitable, as long as the printing and packing costs are counted.
An 8×10 print, fully costed
Example costs: $3.50 for a quality print, $1.20 for a clear sleeve and backing board, $4.50 for a flat mailer and postage, and 10 minutes to pack.
8×10 print: $22, free shipping
Buyer pays$22.00
Listing fee−$0.20
Transaction 6.5%−$1.43
Processing 3% + $0.25−$0.91
Platform fees−$2.54
Your costs−$12.53
You keep$6.93 (31.5%)
You keep $6.93, or 31.5%. That's a healthy margin: the break-even price is $14.35, so there's room for a sale or an ad fee.
Add a digital version
A downloadable file of the same artwork has no printing, packing or postage.
Digital download: $6
Buyer pays$6.00
Listing fee−$0.20
Transaction 6.5%−$0.39
Processing 3% + $0.25−$0.43
Platform fees−$1.02
Your costs−$0.00
You keep$4.98 (83.0%)
At $6 you keep $4.98 on every sale. Buyers who want to print it themselves pay less, and your physical print looks like the premium choice.
- Offer sizes as variations, with bigger sizes priced to cover bigger mailers.
- Sets of 3 or 6 prints share one mailer and raise your order value.
